Flexible Packaging Materials’ Characteristics

Packaging material type









Cost Effectiveness


Public Acceptance


It is important to note that there is no definitive answer regarding the best choice of packaging material. This decision truly depends on several factors such as the product being packaged, the target market, point of sales, local laws, company philosophies, and overall business strategies.

To assist brand owners in making an informed decision, it can be useful to reference a table or chart outlining the different characteristics of the four common types of flexible packaging materials available in the market. This overview can serve as a starting point for determining what materials may be best suited for a particular business.

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